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1

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

H. Shanker Krishnan, Dipankar Chakravarti

Journal:

Journal of Consumer Psychology

Année:

2003

Langue:

english

Fichier:

PDF, 2.19 MB

english, 2003

2

Brand Equity, Consumer Learning and Choice

Tülin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noël Kapferer, Michael Keane, John Roberts, Jan-Benedict E. M. Steenkamp, Florian Zettelmeyer

Journal:

Marketing Letters

Année:

1999

Langue:

english

Fichier:

PDF, 112 KB

english, 1999

3

"Marketing Strategy and Differential Advantage": A Comment

Amitava Chattopadhyay, Prakash Nedungadi and Dipankar Chakravarti

Journal:

Journal of Marketing

Année:

1985

Langue:

english

Fichier:

PDF, 363 KB

english, 1985

4

Market Driven Strategy: Processes for Creating Valueby George S. Day

Review by: Dipankar Chakravarti

Journal:

Journal of Marketing

Année:

1991

Langue:

english

Fichier:

PDF, 192 KB

english, 1991

5

Judgment Based Marketing Decision Models: Problems and Possible Solutions

Dipankar Chakravarti, Andrew Mitchell and Richard Staelin

Journal:

Journal of Marketing

Année:

1981

Langue:

english

Fichier:

PDF, 533 KB

english, 1981

6

Auctions: Research Opportunities in Marketing

Dipankar Chakravarti, Eric Greenleaf, Atanu Sinha, Amar Cheema, James C. Cox, Daniel Friedman, Teck H. Ho, R. Mark Isaac, Andrew A. Mitchell, Amnon Rapoport, Michael H. Rothkopf, Joydeep Srivastava, R

Journal:

Marketing Letters

Année:

2002

Langue:

english

Fichier:

PDF, 110 KB

english, 2002

7

Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects

Dipankar Chakravarti, Rajan Krish, Pallab Paul, Joydeep Srivastava

Journal:

Journal of Consumer Psychology

Année:

2002

Langue:

english

Fichier:

PDF, 1.77 MB

english, 2002

8

Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef

Elizabeth Hoffman, Dale J. Menkhaus, Dipankar Chakravarti, Ray A. Field and Glen D. Whipple

Journal:

Marketing Science

Année:

1993

Langue:

english

Fichier:

PDF, 672 KB

english, 1993

9

The Effects of Concurrent Verbalization on Choice Processing

Biehal, Gabriel, Chakravarti, Dipankar

Journal:

Journal of Marketing Research

Année:

1989

Langue:

english

Fichier:

PDF, 1.62 MB

english, 1989

10

Voices Unheard: The Psychology of Consumption in Poverty and Development

Dipankar Chakravarti

Journal:

Journal of Consumer Psychology

Année:

2006

Langue:

english

Fichier:

PDF, 2.56 MB

english, 2006

11

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

H. Shanker Krishnan and Dipankar Chakravarti

Journal:

Journal of Consumer Psychology

Année:

2003

Langue:

english

Fichier:

PDF, 590 KB

english, 2003

12

Bidding Behavior in Descending and Ascending Auctions

Cheema, Amar, Chakravarti, Dipankar, Sinha, Atanu R.

Journal:

Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 1.85 MB

english, 2012

13

Price Presentation Effects in Purchases Involving Trade-Ins

Srivastava, Joydeep, Chakravarti, Dipankar

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 221 KB

english, 2011

14

The Effects of Concurrent Verbalization on Choice Processing

Gabriel Biehal and Dipankar Chakravarti

Journal:

Journal of Marketing Research

Année:

1989

Langue:

english

Fichier:

PDF, 2.55 MB

english, 1989

15

The Adaptive Character of Thoughtby John R. Anderson

Review by: Dipankar Chakravarti

Journal:

Journal of Marketing Research

Année:

1993

Langue:

english

Fichier:

PDF, 674 KB

english, 1993

16

Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations

Joydeep Srivastava and Dipankar Chakravarti

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 2.79 MB

english, 2009

17

Information Accessibility as a Moderator of Consumer Choice

Gabriel Biehal and Dipankar Chakravarti

Journal:

Journal of Consumer Research

Année:

1983

Langue:

english

Fichier:

PDF, 502 KB

english, 1983

18

Memory-Based Inferences during Consumer Choice

Dick, Alan, Chakravarti, Dipankar, Biehal, Gabriel

Journal:

Journal of Consumer Research

Année:

1990

Langue:

english

Fichier:

PDF, 912 KB

english, 1990

19

Affect, Cognition and Social Behaviorby Klaus Fiedler; Joseph Forgas;Growth Points in Cognitionby Guy Claxton

Review by: Dipankar Chakravarti

Journal:

Journal of Marketing Research

Année:

1991

Langue:

english

Fichier:

PDF, 882 KB

english, 1991

20

Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations

Srivastava, Joydeep, Chakravarti, Dipankar

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 122 KB

english, 2009

21

Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining under One-Sided Uncertainty and Opportunity Cost of Delay

Joydeep Srivastava, Dipankar Chakravarti and Amnon Rapoport

Journal:

Marketing Science

Année:

2000

Langue:

english

Fichier:

PDF, 916 KB

english, 2000

22

Choice Modeling || Auctions: Research Opportunities in Marketing

Dipankar Chakravarti, Eric Greenleaf, Atanu Sinha, Amar Cheema, James C. Cox, Daniel Friedman, Teck H. Ho, R. Mark Isaac, Andrew A. Mitchell, Amnon Rapoport, Michael H. Rothkopf, Joydeep Srivastava an

Journal:

Marketing Letters

Année:

2002

Langue:

english

Fichier:

PDF, 1.32 MB

english, 2002

23

Choice Research: A Wealth of Perspectives

Dipankar Chakravarti, Atanu R. Sinha, Jaewhan Kim

Journal:

Marketing Letters

Année:

2005

Langue:

english

Fichier:

PDF, 99 KB

english, 2005

24

Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template

H. Shanker Krishnan, Dipankar Chakravarti

Journal:

Journal of Consumer Psychology

Année:

1999

Langue:

english

Fichier:

PDF, 2.79 MB

english, 1999

25

Experiences with the Bettman-Park Verbal-Protocol Coding Scheme

Gabriel Biehal and Dipankar Chakravarti

Journal:

Journal of Consumer Research

Année:

1982

Langue:

english

Fichier:

PDF, 264 KB

english, 1982

26

Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

John G. Lynch, Jr., Dipankar Chakravarti and Anusree Mitra

Journal:

Journal of Consumer Research

Année:

1991

Langue:

english

Fichier:

PDF, 482 KB

english, 1991

27

Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-sided Uncertainty and Opportunity Cost of Delay

Srivastava, Joydeep, Chakravarti, Dipankar, Rapoport, Amnon

Journal:

Marketing Science

Année:

2000

Langue:

english

Fichier:

PDF, 258 KB

english, 2000

28

Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects

Chakravarti, Dipankar, Krish, Rajan, Paul, Pallab, Srivastava, Joydeep

Journal:

Journal of Consumer Psychology

Année:

2002

Langue:

english

Fichier:

PDF, 231 KB

english, 2002

29

Price Presentation Effects in Purchases Involving Trade-Ins

Srivastava, Joydeep, Chakravarti, Dipankar

Journal:

Journal of Marketing Research

Année:

2011

Fichier:

PDF, 221 KB

2011

30

Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef

Hoffman, Elizabeth, Menkhaus, Dale J., Chakravarti, Dipankar, Field, Ray A., Whipple, Glen D.

Journal:

Marketing Science

Année:

1993

Langue:

english

Fichier:

PDF, 1.56 MB

english, 1993

31

The Psychology of Attitudesby Alice H. Eagly; Shelly Chaiken

Review by: Dipankar Chakravarti

Journal:

Journal of Marketing Research

Année:

1997

Langue:

english

Fichier:

PDF, 1.56 MB

english, 1997

32

Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach

Dipankar Chakravarti, Andrew Mitchell and Richard Staelin

Journal:

Management Science

Année:

1979

Langue:

english

Fichier:

PDF, 1.73 MB

english, 1979

33

Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template

H. Shanker Krishnan and Dipankar Chakravarti

Journal:

Journal of Consumer Psychology

Année:

1999

Langue:

english

Fichier:

PDF, 873 KB

english, 1999

34

Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects

Dipankar Chakravarti, Rajan Krish, Pallab Paul and Joydeep Srivastava

Journal:

Journal of Consumer Psychology

Année:

2002

Langue:

english

Fichier:

PDF, 726 KB

english, 2002

35

Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

Biehal, Gabriel, Chakravarti, Dipankar

Journal:

Journal of Consumer Research

Année:

1982

Fichier:

PDF, 1.21 MB

1982

36

HEC Choice Symposium || Brand Equity, Consumer Learning and Choice

Tülin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noël Kapferer, Michael Keane, John Roberts, Jan-Benedict E. M. Steenkamp and Florian Zettelmeyer

Journal:

Marketing Letters

Année:

1999

Langue:

english

Fichier:

PDF, 1.60 MB

english, 1999

37

Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

Gabriel Biehal and Dipankar Chakravarti

Journal:

Journal of Consumer Research

Année:

1982

Langue:

english

Fichier:

PDF, 551 KB

english, 1982

38

Sixth Invitational Choice Symposium || Choice Research: A Wealth of Perspectives

Dipankar Chakravarti, Atanu R. Sinha and Jaewhan Kim

Journal:

Marketing Letters

Année:

2005

Langue:

english

Fichier:

PDF, 833 KB

english, 2005

39

Experiences with the Bettman-Park Verbal-Protocol Coding Scheme

Biehal, Gabriel, Chakravarti, Dipankar

Journal:

Journal of Consumer Research

Année:

1982

Langue:

english

Fichier:

PDF, 854 KB

english, 1982

40

Book Review: The Psychology of Attitudes

Chakravarti, Dipankar

Journal:

Journal of Marketing Research

Année:

1997

Langue:

english

Fichier:

PDF, 944 KB

english, 1997

41

Judgment Based Marketing Decision Models: Problems and Possible Solutions

Chakravarti, Dipankar, Mitchell, Andrew, Staelin, Richard

Journal:

Journal of Marketing

Année:

1981

Fichier:

PDF, 1.39 MB

1981

42

Market structure analysis using managerial judgments: A framework and an experimental test

Pallab Paul, Dipankar Chakravarti

Journal:

Competitive Intelligence Review

Année:

1996

Langue:

english

Fichier:

PDF, 873 KB

english, 1996

43

Differential regulation of redox proteins and chaperones in HbEβ-thalassemia erythrocyte proteome

Dipankar Bhattacharya, Sutapa Saha, Sumanta Basu, Sudipa Chakravarty, Amit Chakravarty, Debashis Banerjee, Abhijit Chakrabarti

Journal:

PROTEOMICS - Clinical Applications

Année:

2010

Langue:

english

Fichier:

PDF, 280 KB

english, 2010

44

Isotropic Brans-Dicke cosmology with dust distribution

Subhendu P. Chakravarti, Utpal K. De, Dipankar Ray

Journal:

General Relativity and Gravitation

Année:

1986

Langue:

english

Fichier:

PDF, 117 KB

english, 1986

45

Editorial

Dipankar Chakravarti, Gerald J. Gorn, Eric J. Johnson

Journal:

Journal of Consumer Psychology

Année:

1995

Langue:

english

Fichier:

PDF, 273 KB

english, 1995

46

Appraising consumer research: There’s more to vision than meets the eye

Dipankar Chakravarti

Journal:

Journal of the Academy of Marketing Science

Année:

1992

Langue:

english

Fichier:

PDF, 666 KB

english, 1992

47

Editorial

Dipankar Chakravarti, Gerald J. Gorn and Eric J. Johnson

Journal:

Journal of Consumer Psychology

Année:

1995

Langue:

english

Fichier:

PDF, 103 KB

english, 1995

48

Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

Biehal, Gabriel, Chakravarti, Dipankar

Journal:

Journal of Consumer Research

Année:

1982

Langue:

english

Fichier:

PDF, 1.21 MB

english, 1982

49

Information Accessibility as a Moderator of Consumer Choice

Biehal, Gabriel, Chakravarti, Dipankar

Journal:

Journal of Consumer Research

Année:

1983

Langue:

english

Fichier:

PDF, 1.01 MB

english, 1983

50

Flattening the World

Review by: Dipankar Chakravarti

Journal:

Journal of Public Policy & Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 1.25 MB

english, 2007